Digital Insights Webisode: Digital Marketing Analytics for Marketing Execs

Digital is enabling a business model shift with data and analytics at the center of the shift. IT needs to provide the flexibility to help the business build a proactive customer experience, leveraging the opportunities digital technologies provide. Ray Wang, Constellation Research joins Stella Goulet and Michael Isaac from Avanade to discuss utilizing data and analytics to create compelling, personalized customer interactions that are consistent across channels.