Simply building a website with responsive design isn’t good enough anymore. Industry leaders have built mobile experiences that are unique to specific platforms, and driven by personalization catering to individual prospects and customers. These engagements are fueled by data and customized to accommodate a mobile device’s distinctive user interface. These aren’t just web storefronts built for a smaller format—thanks to pioneering mobile experiences, you can order a ride through a mobile app, you can buy groceries without ever opening your wallet, and you can hunt Pokémon in real outdoor environments.
Mobile experiences have become so ingrained in the daily lives of consumers that 8 out of 10 have made a purchase on a smartphone in the past 6 months, and 40% of digital holiday purchases were made on mobile devices, according to OuterBox data. EMarketer projects 54% of all digital sales will occur on a smartphone by 2021.
Businesses have turned consumer enthusiasm for mobile-first experiences into a new way of mobilizing their workforces. As many as 91 percent of businesses plan to have a mobile workstyle strategy in place, while 62 percent already have one, according to CITO Research. Businesses are expected to spend $240 billion in 2020 on enterprise mobility solutions, according to Developer Economics.
We spoke with executives from the leading mobility technology companies, including VMware, New Relic, and Microsoft about the solutions available to help brands enable mobility from the customer and employee perspective. We also spoke with leading telecommunications companies, Broadcom and Vodafone, about the future of mobile technology. Watch these videos to learn about how mobility will influence your business in the years ahead.