Rachel Richter leads Customer Analytics & Insights at Dun & Bradstreet with global responsibility for predictive modeling, customer segmentation & targeting, marketing analytics, business intelligence and customer/market research.
Rachel has a background in market research and analytics across industries such as media, financial services and CPG. Previously, she worked as a Research Director at Turner Broadcasting. Her responsibilities included understanding the trends and visitor profiles across Turner’s digital properties, as well as assessing the impact of advertising campaigns.
Rachel has a Bachelors Degree in Marketing and International Business from McGill University and an MBA in Marketing and Statistics from Baruch College, City University of New York (CUNY).